Opening a warm double Ninth Festival Park activities, Creating Heartwarming Moments for the Young and Elderly
Qixiang Road Kindergarten (Ningbo) & Le Ling Kai Xin Wu · MMZK | October 11, 2024
Jointly hosted by Le Ling Kai Xin Wu · MMZK and Qixiang Road Kindergarten of Haishu District, Ningbo, the Intergenerational Chongyang Puzzle & Game Fair was held, alongside the plaque-awarding ceremony for the “Senior-Friendly Class” and the unveiling ceremony of the campus “Joyful Senior Zone”. Adopting an innovative model of shared fun between children and seniors, the event promotes the time-honored tradition of respecting the elderly, builds a bridge for intergenerational communication, and fosters a caring community culture.
Immersive Play & Learning: Joyful Senior Zone Settles on Campus
The event unfolded amid a warm and inviting atmosphere. Children dressed up to welcome elderly guests, followed by a succession of art performances and brain-training interactive games. MMZK supplied age-friendly game tables and chairs, intergenerational game panels for young and old, traditional hand-painting boards and other supplies. A dedicated Joyful Senior Zone was established to deliver an immersive venue for shared play and learning across generations.
Multi-party Collaboration among Government, Enterprises and Schools: Two Venues Officially Unveiled
Bringing together resources from civil affairs authorities, education departments, sub-district offices and enterprises, the event advanced the integration of senior-respecting culture into campus life. Two plaque ceremonies took place on site: officials granted the official plaque to the “Senior-Friendly Class” at Qixiang Road Kindergarten; representatives of Duantang Sub-district and MMZK jointly unveiled the campus Joyful Senior Zone. The launch of the two venues marks a milestone for the brand in advancing intergenerational integration initiatives for seniors and children.
Safeguarding Physical and Mental Wellbeing of Two Generations
Yin Qian, President of MMZK, delivered an on-site speech. Positioned as a “Guardian of Brain Health”, the brand focuses on hand-brain coordination and psychological development for both seniors and children. Upholding the philosophy of “bond through interaction, cognitive wellness for healthy ageing”, MMZK creates professional all-age activity spaces for cognitive stimulation. The campus Joyful Senior Zone will serve as a permanent platform for regular shared learning and recreation, safeguarding the wellbeing and happiness of both generations.
Diversified Venues Empower Seniors and Children
Moving forward,Le Ling Kai Xin Wu · MMZK will keep developing diversified venues including Wellness Intelligence Zones and intergenerational Joyful Senior Zones. Systematic brain fitness programmes will be offered to seniors to sustain cognitive vitality, while puzzle activities will be designed for children to unlock their brain potential. Through diversified practices, MMZK will continuously boost intergenerational engagement and integration, supporting mutually beneficial and friendly development for the elderly and the young.
